OOROO Auto

Auto care. Anywhere.

Role
Creative Director / Designer

Team
Hydrant

Digital
OOROO Auto App →OOROO Auto →

While OOROO Auto might not be the first to the mobile mechanic market, they are the ones perfecting the art of mobile auto care, anywhere. The brand design, digital design, and messaging all centered around the idea that auto care needs to be done with heart, that’s reliable, by those you can trust. These values transformed the company, with it baked into their motto, “Happy Car. Happy Life.” To date, OOROO Auto has been awarded over 10 individual awards for innovation and has a steadily growing client list.

BRAND STRATEGY, BRAND DESIGN, DIGITAL DESIGN, PHOTOGRAPHY

We started by refreshing their brand platform and updated all external-facing collateral, carefully crafted with a distinct voice that is OOROO Auto—fun, personable and knowledgeable.

We mapped the customer adoption journey, paying close attention to the customers needs, which served as our roadmap to success. We created automated email communications for each step of the way, fostering brand loyalty over time.

Customer Adoption Journey

CRM Email Communications

The UX for the OOROO Auto iOS app centered around the customer dashboard allowing the user to create appointments, approve estimates, and once work is complete, contactless payment.

UI design for OOROO Auto App

Estimate approval flow

We captured a series of images to feature a service overview for new customers.

With the onset of COVID, OOROO Auto went fully contactless. We created a digital introduction to help broker new corporate client relationships by giving an overview of their mobile service offerings.