Art Director / Photographer
Life is short—so let's make the most of it! With that in mind, we produced the “Protein Matters” campaign for OncoPlex Diagnostics, a global cancer diagnostics company. Shot on location in Washington DC, we featured real cancer survivors thriving in life after diagnosis. These images serve as a reminder that receiving the diagnosis of cancer is not the end, that we can face each day with courage and fortitude, rooted in thankfulness. The entire shoot was shot on 4x5 film, scanned, and printed at large scale for maximum impact at their trade show booth and on-screen slideshow.
BRAND STRATEGY, DIGITAL DESIGN, EXPERIENCE DESIGN
Shot on 4x5 film to show bolster the sense of authenitcity of the survivors stories.
Features and benefits brochure
© 2009 — 2022 Stephen T. Yeakley