From a heartfelt desire to support and give back—Caring Ministries was founded over 30 years ago to transform communities, one food rescue at a time. With the potential to change some of the poorest neighborhoods, we were asked to envision a modern brand and voice for a storied community partner. We arrived at the bold notion that caring deeply for others combined with courage and hard work can change lives. To date, they've experienced great visibility with key community partners such as the Community Foodbank of Southern Arizona and Senator Grijalva, who made an onsite visit championing the hopeful work of this dedicated organization.

BRAND STRATEGY, BRAND DESIGN, DIGITAL DESIGN, PHOTOGRAPHY

Before & After

For the visual identity, we focused our efforts around the following thematic concepts of “hope” and “care” with a modern edge.

To develop their communication strategy, we conducted interviews and performed research to understand more. Themes emerged as we familiarized ourselves with their work and what made them tick.

Thier work in the barrios of Southern Arizona to bring food to needy and provide tangible hope for the neighbors is inspiring. 

© 2009 — 2024  Stephen T. Yeakley