While OOROO Auto might not be the first to the mobile mechanic market, they are the ones perfecting the art of mobile auto care, anywhere. The brand design, digital design, and messaging all centered around the idea that auto care needs to be done with heart, that’s reliable, by those you can trust. These values transformed the company, with it baked into their motto, “Happy Car. Happy Life.” To date, OOROO Auto has been awarded over 10 individual awards for innovation and has a steadily growing client list.
BRAND STRATEGY, BRAND DESIGN, DIGITAL DESIGN, PHOTOGRAPHY
We created a design system for all of their external-facing collateral, crafted with a brand voice that is distinctly OOROO Auto—fun, personable and knowledgeable.
We mapped the customer adoption journey, paying close attention to their needs, which served as our roadmap to success. We created automated email communications for each step of the way, fostering brand loyalty over time.
The UX for the OOROO Auto iOS app centered around the customer dashboard allowing the user to create appointments, approve estimates, and, once work is complete, contactless payment.
We captured a series of images to feature a service overview for new customers.
© 2009 — 2022 Stephen T. Yeakley