University of Arizona

ONE Conference

Role
Creative Director / Designer

Team
Hydrant

Each year, the University of Arizona supports their community partners and in-house marketers through the ONE Conference, ensuring a modern presence of the UArizona brand. With a compressed timeline, we partnered with the Marketing & Brand Management team to develop the conference theme: Character, to announce their new purpose, vision, mission, and value statements to the world. Throughout the event we drove a dynamic conversation and had a blast while doing it.

BRAND DESIGN, BRAND STRATEGY, DIGITAL DESIGN, EXPERIENCE DESIGN

What better way to engage an event filled with individuals who build the UArizona brand than to give them a collective art project that would fail if each person didn't express themselves. Their individual expression became a collective celebration of all who grow the UArizona brand.

The ONE Conference graphic was used as a device to showcase the personal creative expression of each individual entrusted to build the UArizona brand. Each attendee drew within the graphic a motif of what UArizona means to them, which we compiled and featured on the Conference website after the event.

We provided digital design and brand design to unveil the new brand pillars. To promote attendee ownership of the event, we used a customized event app that allowed users to create a personalized conference experience.

We created a seamless registration and check-in process at multiple touch points throughout the day for tracking attendance to breakout sessions to help future content development for their in-house team.

“Fantastic job!”

—Steve Moore
Senior Vice President, Chief Marketing
& Communications Officer
University of Arizona