University of Arizona

ONE Conference

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Each year, the University of Arizona supports their community partners and in-house marketers through the ONE Conference, ensuring a modern presence of the UArizona brand. With a compressed timeline, we partnered with the Marketing & Brand Management team to develop the conference theme: Character, to announce their new purpose, vision, mission, and value statements to the world. Throughout the event we drove a dynamic conversation and had a blast while doing it.

BRAND DESIGN, BRAND STRATEGY, DIGITAL DESIGN, EXPERIENCE DESIGN

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The ONE Conference graphic was used as a device to showcase the personal creative expression of each individual entrusted to build the UArizona brand. Each attendee drew within the graphic a motif of what UArizona means to them, which we compiled and created a video that was featured on the Conference website after the event.

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We provided digital design and brand design to unveil the new brand pillars. To promote attendee ownership of the event, we used a customized event app that allowed users to create a personalized conference experience.

We created a seamless registration and check-in process at multiple touch points throughout the day for tracking attendance to breakout sessions to help future content development for their in-house team.

© 2009 — 2022  Stephen T. Yeakley