Pima Foundation

Building the future

Role
Creative Director / Designer

Team
Hydrant

With the organizational heartbeat to advocate transformational investment, leadership at Pima Foundation needed our help in charting a new future. For over 40 years, the Pima Community College Foundation has supported Pima Community College. Its communication strategy, visual identity system, and digital design became the groundwork we laid to build what was next for this storied community partner. While the launch was delayed by a global pandemic, the Foundation has begun to see fruit of a well tended brand, engaging new donors to keep Tucson thriving.

BRAND STRATEGY, BRAND DESIGN, DIGITAL DESIGN, PHOTOGRAPHY

Before & After

We led leadership and board of directors through a series of workshops to give definition to their brand pillars: Purpose, Vision, and Mission.

With brand pillars in place, we developed their visual identity that would mirror the College yet be distinctly different and provided tools to flourish.

Graphics Standards Manual →

We developed applied messaging that aligned with key conceptual drivers:
Keep Tucson Thriving, Keep Pima Thriving, Keep Students Thriving

Designed custom website for pathways to bolster donor engagement

Created donor engagement materials that were COVID ready

We activated their digital presence and created a corporate overview brochure that can be shared with new donors, introducing them to the hopeful work of the Foundation.

Photographed core content for website launch

To connect with our core audiences, we created culturally relevant content that aligned directly to key narratives demonstrating Pima Foundation’s commitment to keep Tucson thriving.