Mister Car Wash

Rethinking the kiosk experience

MCW hero

Role:
Creative Director / Designer

Team:
Hydrant

It’s time to turn “I just want the cheapest one” into “Let’s go for it!” That's the challenge we set out to tackle with Mister Car Wash and their humble kiosk. We put on our thinking caps, went out and experienced a car wash or two, talked to numerous people, interviewed managers, charted observations, and surveyed what worked and needed improvement. Armed with those insights, we envisioned what the customer experience at the kiosk could be...what it should be. Our digital design was steeped in real-world, first-hand, experiential knowledge that would excite the customer with the same care they have come to expect when they visit their local Mister Car Wash.

BRAND STRATEGY, DIGITAL DESIGN, EXPERIENCE DESIGN

questionaire

Our design approach was led by the customer, to guide our decision making process. The surrounding environment of the kiosk played a considerable role in the customer's mindset, and them feeling confident in the process of selecting the desired level of car wash service.

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Seasonal screen based on region

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Imagery from customer point of view

With our research in place, we set out to improve the kiosk experience, creating a stronger, more considered connection with the customer. 

Interactive Kiosk Mockup

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The final menu screen was set in a card-style menu that gives the customer an at-a-glance overview of all services in a more engaging manner, empowering the customer to make informed decisions.

Kiosk Mister Car Wash

Proposed new kiosk menu

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Current kiosk menu

© 2009—2021 Stephen T. Yeakley

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